“When the media machine activates, nobody needs to be omitted of the massive emotional ceremony of the second”

“When the media machine activates, nobody needs to be omitted of the massive emotional ceremony of the second”

TF1, France 2 and the continual information channels had been in particular version, Monday, September 19, generally from 5 a.m., to observe the funeral of Queen Elizabeth II: an distinctive gadget to cowl the final episode of a sequence titanic media. This assembly was adopted by hundreds of thousands of viewers, based on information from Médiamétrie relayed by Pure media: 3.36 million on TF1 between 1 p.m. and 1:52 p.m., 3.20 million on France 2 between 1:15 p.m. h 15, 940,000 on BFM-TV between 11:58 a.m. and 1:14 p.m. – the totally different instances correspond to the chopping of sequences chosen by every channel.

For the reason that announcement of the sovereign’s dying on September 8, many French media have turned their editorial supply the other way up: dozens of reporters dispatched to the UK, lengthy hours on the air, a each day parade of consultants from the royal household, repeated particular editions… On the danger of overdoing it?

David Medioni is director of the Media Observatory of the Jean Jaurès Basis and a journalist. Originally of September, he co-wrote and revealed, in partnership with Arte and the Observatory of Society & Consumption, a report entitled “The French and knowledge fatigue. Modifications and tensions in our relationship to data”. He returns to the media protection of the dying of Elizabeth II in a context of overexposure to data.

Learn additionally: Article reserved for our subscribers The spectacular, anachronistic and splendidly pompous farewell to Elizabeth II

Even earlier than the announcement of the dying of the queen, on September 8, within the early night, a number of steady information channels had been already in particular version. For ten days, BFM-TV relocated a part of its editorial employees to London and despatched a dozen groups there. What does the depth of the therapy of the dying of Elizabeth II reveal?

A distinction must be made between steady information channels, radio stations, social networks and the written press – even when the latter will not be free from reproach, The Parisian having made 5 “ones” in ten days on the topic. General, the breadth of protection of this occasion reveals an emphasis on emotion somewhat than data. There was a type of disproportion and a media frenzy in a short-term viewers logic. On Sunday September 11, three days after the dying of the Queen of England, a serious counter-offensive was happening in Ukraine, and the night information didn’t point out it till 8:25 p.m.

On this case as in others, the identical vicious circle is about up: social networks are racing [la mort de la souveraine britannique a battu un record historique sur Twitter, le soir de sa mort, avec un pic de 1 834 tweets publiés par seconde] and the media interact, then the politicians react. On this case, the Prime Minister, Elizabeth Borne, went as far as to declare: “The French are additionally in mourning. » When the media machine kicks in, nobody needs to be omitted of the massive emotional ceremony of the second.

Given the streaming information channel audiences following the dying of Elizabeth II, one would assume there’s a actual demand for these types of information processing…

I don’t imagine that. We are able to have the impression that if the viewers is there, then it signifies that the general public follows us. Within the examine carried out by the Jean Jaurès Basis, Arte and the Society & Consumption Observatory, and revealed in the beginning of September, we had been capable of analyze the fast results of the overflow of knowledge on the French: 85% of them say that ‘they usually have the sensation that they see the identical information all day; 59% imagine that this extra of knowledge prevents them from taking a step again; 53% usually really feel like they have not learn or heard something helpful or attention-grabbing all day; 51% discover it tough to tell apart what is admittedly essential or not; 49% discover it tough to type an opinion…

Learn additionally: Funeral of Elizabeth II: the ceremonial of the day of farewell to the queen in photographs

Even earlier than the continual information channels, social networks as soon as once more supplied an important sounding board for the occasion. Is it a approach to discover extra customized data?

What the examine we performed teaches us is that even essentially the most snug with social networks don’t at all times handle to navigate the circulate of knowledge circulating there. We recognized a inhabitants that we referred to as the “exhausted hyperconnected” (17% of the pattern), primarily younger city graduates with a excessive media consumption and mastering the codes of social networks, which one would have thought would know find out how to navigate on this informational universe. In actuality, the hyperconnected additionally report stress and nervousness, linked to this overexposure.

Can we measure the long-term results of this overexposure to data?

This may result in types of media burnout and withdrawal. In response to our examine, 53% of French folks say they frequently deactivate their cell phone notifications, 30% generally pressure themselves to not activate the tv and 27% say they management the time they spend behind a display screen. There’s a actual need to withdraw from the media area: 77% of French folks questioned say that they often restrict their entry to data, and even cease consulting it, together with 28% frequently.

These viewers logics based mostly on emotion are steadily breaking the hyperlink between the general public and the media. Info overload is squandering each belief and the connection that will exist with viewers, listeners or readers.

Learn additionally: Article reserved for our subscribers Funeral of Elizabeth II: tv on the rendezvous of the final moments of a queen born on the small display screen

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