What is the level ? The events by no means knew what to reply”

What is the level ? The events by no means knew what to reply”

Even the most effective cleaning soap operas come to an finish. That of TF1’s wedding ceremony challenge with M6, introduced on Friday September 16, ended a season 1 which may have lasted eighteen months, and held in suspense an audiovisual sector which had not thought-about such an upheaval in its ecosystem. For years. Season 2 opens because the ex-incredible fiancés haven’t but completed measuring the implications of their breaking ban: what new suitors for the M6 ​​group (M6, W9, and even Téva, but additionally RTL radios , RTL2, Enjoyable Radio)? What are the implications for TF1 (TF1, LCI, TMC, TF1 Séries Movies, TFX)? What challenges for regulatory authorities?

Learn additionally: TF1 and M6 abandon their merger challenge

As in the most effective eventualities, the clues that led to the abandonment of the merger had been uncovered for all to see from the beginning of the story: smug viewers share, overwhelming place within the promoting market, dangers on the acquisition rights to works, threats of stress on the distribution of channels by operators, and so forth. All of the dangers described for eighteen months by the opponents of the merger had been in the end confirmed by the providers of the Competitors Authority within the investigation report introduced to the events throughout the summer season. On this context, the suspense round this consolidation operation has regularly modified its topic to maneuver from the query “Will the merger happen?” to a different query which might be summed up as “What would justify the merger happening?” »

The ambition was “to supply a French response to the challenges of worldwide platforms”. The aim is audacious, however utterly inconceivable

When the plot begins, on Could 17, 2021, the 2 teams – which had began discussions within the fall of 2020 – announce that they’re coming into into unique negotiations with a sledgehammer argument: ambition. “to supply a French response to the challenges of worldwide platforms”. The aim is audacious, however utterly inconceivable. In 2021, the TF1 grid value 981 million euros and that of M6, 516 million; throughout that point, Netflix was spending practically 20 billion {dollars} to feed its platform… Even when the addition of the primary two non-public channels had been to result in the creation of a French juggernaut, it will stay insignificant on the time. world scale – the place Disney, YouTube, Amazon Prime Video, and so forth. additionally function. “The argument was so monumental that I mentioned to myself: even when they’re addressing individuals who know nothing about tv, if they’re already telling such a narrative, it’s as a result of they do not do not have a lot to defend”remembers a former candidate for the takeover of M6, hostile to the challenge since its conception.

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