subscribers who share their identifiers could have an extra value from…

subscribers who share their identifiers could have an extra value from…

This month of October is the month of huge bulletins for Netflix! Just a few days in the past, the streaming platform shocked its subscribers by revealing the date of the launch of a brand new cheaper supply with a number of minutes of promoting per hour. For less than 5.99 euros per 30 days, the French could have entry to Netflix with promoting, as on tv, a lot sooner than anticipated, from Thursday, November 3.

This novelty had been anticipated for a while, as was the tip of free loaning identifiers. For ten years now, customers of the video-on-demand service haven’t all put their palms of their pockets. It is not uncommon for subscribers to entrust their username and password to a relative in order that the latter can entry it both without spending a dime or by sharing the price of the subscription.

A primary change had been made lately by Netflix to treatment this: for a number of customers to make use of an account concurrently on a number of totally different screens, the subscription value is proportional to the variety of screens seen concurrently. However originally of 2022, the autumn within the variety of subscribers compelled the platform to take drastic measures, such because the discontinuation of a number of unique collection, the beginning of a extra reasonably priced subscription however containing promoting, and really quickly the impossibility of sharing one’s identifiers without spending a dime with somebody who doesn’t stay in the identical lodging. If the small print of this variation stay to be decided, Netflix introduced on Tuesday that it might be operated from the start of the 12 months 2023.

In response to the primary exams carried out, 1 / 4 of the subscription – i.e. round 3 euros – might be mechanically added to the worth of the subscription charged every month {that a} person dwelling in a family totally different from the subscriber would view content material on his account. . One other hypothesis nonetheless to be confirmed: this may solely concern the consumption of content material by way of tv, and never viewing on smartphones. Extra official info on this topic must be revealed within the coming weeks…

Hugo Mallais

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