Television

“StarAc”. The well-known present returns to TF1 on Saturday.

“StarAc”. The well-known present returns to TF1 on Saturday.

Greater than 20 years after the debut of “Star Academy” and Jenifer’s victory, TF1 is relaunching its well-known musical actuality present on Saturday within the hope of seducing a brand new era feeding on social networks, whereas betting on nostalgia.

Jenifer had gained the primary version of Star Academy.

AFP by way of Getty Pictures

Singing, dance, theater and scenic expression classes on the Château de Dammarie-les-Lys, each day broadcasts, stay performances with French-speaking and worldwide artists on Saturday evenings underneath the management of Nikos Aliagas…

The format of the present, which made headlines within the 2000s, revealing Grégory Lemarchal and Nolwenn Leroy, will stay roughly the identical, like its credit, nonetheless signed Bob Sinclar (“Love Era “).

From October 15 to November 26 – a lowered season as a result of FIFA World Cup in Qatar co-broadcast by TF1 from November 20 to December 18 – 13 candidates will study the craft of artists and attempt to keep away from elimination on the finish of the week.

At stake, an envelope of 100,000 euros and an album with Sony Music, the report firm that succeeds Common because the present’s companion.

Youth at the moment

Robbie Williams would be the sponsor of this version the place Juliette Armanet, Amir, Slimane, Véronique Sanson, Michel Polnareff, Gims, Dadju, Naps, Soprano, Pomme, Mika, Adé and Julien Clerc may even carry out.

The principle “novelty is the casting”, assured the press Rémy Faure, director of circulate packages (leisure) at TF1.

Exit Kamel Ouali or Raphaëlle Ricci, changed by new lecturers underneath the course of Michael Goldman, son of Jean-Jacques and co-founder of the crowdfunding platform MyMajorCompany.

Above all, make manner for brand new college students, aged 18 to 26, “consultant of at the moment’s youth”, “which has nothing to do with that of 2000”, in keeping with Rémy Faure.

It’s a “era that grew up with the display”, famous Nikos Aliagas, commenting on the extent of sophistication of the greater than 20,000 purposes acquired by the manufacturing.

“Immediately, they know the best way to stage themselves in entrance of a phone,” added the host, recounting his go to to a candidate who “already had the entire panoply”.

The brand new recruits will nevertheless need to study to do with out their smartphone: they are going to be, like their predecessors, lower off from the web and can solely be entitled to at least one minute of phone each day.

robust model

Which doesn’t imply that social networks, of their infancy when “Star Ac” closed its doorways on TF1 in 2008 (resulting from declining audiences and earlier than a short return to NRJ 12 in 2012-2013), is not going to be taken benefit of.

“We might be very current there”, in order that “sure youthful populations”, removed from conventional TV, “can comply with the present” and to “make them need” to look at the bonuses or the each day newspapers broadcast round 5:30 p.m., defined producer Mathieu Vergne (DMLS TV).

The scholars, whose adventures might be broadcast constantly on MyTF1 Max, the channel’s paid platform, may even be assigned “telephones not related to make tales” and different content material that the manufacturing will publish for them.

First on the present’s official accounts, then on their very own accounts, after an initiation with an artist on “the do’s and don’ts” on-line, in keeping with Mathieu Vergne.

The resurrection of the present is a part of a recycling development inside the channels which, jostled by competitors from streaming platforms, depend on robust manufacturers to seize the general public whereas limiting the dangers.

TF1 has already been capable of expertise the present’s nostalgia capital throughout birthday events that attracted as much as 4.2 million viewers final 12 months.

And the return of this system to Quebec since 2021 has “labored very very properly”, in keeping with producer Jean-Louis Blot, president of Endemol France.

It stays to be seen whether or not the idea may even enchantment to younger individuals who weren’t a part of the roughly 12 million viewers who attended Jenifer’s coronation in 2002.

AFP



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