Apple provides the Superbowl halftime present

Apple provides the Superbowl halftime present

Apple Music will substitute Pepsi in 2023 as the principle sponsor of the Superbowl halftime live performance, essentially the most watched occasion on tv in the US. The NFL introduced it.

The NFL and Apple Music didn’t disclose the quantity of this “multi-year” contract, however in accordance with the New York Occasions, Apple would have paid $ 50 million.

This announcement, a brand new episode within the battle between the giants of recent applied sciences to be current in sport or music, marks a turning level, after ten seasons throughout which Pepsi displayed its brand on the occasion.

“We could not consider a greater associate for the world’s most-watched musical spectacle than Apple Music, a service that entertains and conjures up thousands and thousands of individuals around the globe via the intersection of music and know-how” , Nana-Yaw Asamoah, vp of partnership technique for the NFL, stated within the assertion.

The announcement comes as Apple’s streaming platform, Apple TV+, is a candidate to amass the rights to broadcast NFL matches on Sunday (“NFL Sunday ticket”), for which the league would declare greater than 2 billion {dollars} per 12 months in accordance with American media.

For a number of years, streaming platforms equivalent to Prime Video (Amazon) or Apple TV+ have develop into new gamers for broadcasting sporting occasions.

The Superbowl and its halftime present, which provides rise to a spectacular live performance yearly, is essentially the most watched occasion on American tv, with an viewers often exceeding 100 million viewers.

Based on the NFL, greater than 120 million viewers had been in entrance of their screens for the final present, on February 13, 2022, which introduced collectively in Los Angeles glories of Californian rap like Dr. Dre, Snoop Dogg, Kendrick Lamar, but additionally Eminem and Mary J. Blige.

The largest stars have taken to the stage like Michael Jackson, U2 or Madonna. The occasion additionally had its scandal when, in 2004, a naked breast of Janet Jackson appeared on the display screen after a too vigorous gesture from her associate on stage Justin Timberlake.

The following SuperBowl will happen on February 12, 2023 in Glendale, Arizona.


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