Apple presents the Superbowl halftime present
Apple Music will change Pepsi in 2023 as the principle sponsor of the Superbowl halftime live performance, probably the most watched occasion on tv in the US. The NFL introduced it.
The NFL and Apple Music didn’t disclose the quantity of this ‘multi-year’ contract, however in line with the New York Instances, Apple would have paid $ 50 million.
This announcement, a brand new episode within the battle between the giants of recent applied sciences to be current in sport or music, marks a turning level, after ten seasons throughout which Pepsi displayed its brand on the occasion.
‘We could not consider a greater companion for the world’s most-watched musical spectacle than Apple Music, a service that entertains and evokes thousands and thousands of individuals all over the world by the intersection of music and know-how’ , Nana-Yaw Asamoah, vice chairman of partnership technique for the NFL, stated within the assertion.
The announcement comes as Apple’s streaming platform, Apple TV+, is a candidate to accumulate the rights to broadcast NFL Sunday video games (‘NFL Sunday ticket’), for which the league is reportedly looking for greater than $2 billion. per yr in line with American media.
For a number of years, streaming platforms similar to Prime Video (Amazon) or Apple TV+ have grow to be new gamers for broadcasting sporting occasions.
The Superbowl and its halftime present, which supplies rise to a spectacular live performance yearly, is probably the most watched occasion on American tv, with an viewers ceaselessly exceeding 100 million viewers.
In response to the NFL, greater than 120 million viewers have been in entrance of their screens for the final present, on February 13, 2022, which introduced collectively in Los Angeles glories of Californian rap like Dr. Dre, Snoop Dogg, Kendrick Lamar, but additionally Eminem and Mary J. Blige.
The largest stars have taken to the stage like Michael Jackson, U2 or Madonna. The occasion additionally had its scandal when, in 2004, a naked breast of Janet Jackson appeared on the display screen after a too vigorous gesture from her companion on stage Justin Timberlake.
The subsequent SuperBowl will happen on February 12, 2023 in Glendale, Arizona.
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