“Very helpful for getting in your knees”: pinned for sexism, this commercial for a cushion causes an uproar

When the publicity stunt turns into a nasty buzz. On its Fb web page, a reduction grocery store situated in Seine-et-Marne tried to make a contact of humor to promote cushions. Failed, the submit was pinned for its sexism and sparked an uproar.

It was the Sexist Pépite account that noticed this commercial and shared it on Twitter, together with the caption “I haven’t got the phrases”. It have to be mentioned that the Fb submit of Halle O Low cost de Lognes just isn’t refined.

“Final week some males have been more than pleased with the brand new Fifa. Some weren’t so fortunate, we give you your little pleasure. Girls, a cushion at 3 euros every, kill two birds with one stone, with a double use, very lovely on the couch or on the mattress, but additionally very helpful when you get down in your knees”can we learn.

“Written by an intern”

If since then, the submit has been deleted on the Fb web page, the Parisian was capable of contact the signal to make it react to the controversy triggered by the submit, having aroused many reactions from Web customers. The director of the grocery store thus clarified to our colleagues that the submit had been “written by an intern”.

“Often, it is me who manages the networks. No person checked behind. I remorse it. I wish to apologize to the shoppers. We don’t validate these phrases which don’t illustrate the spirit of brand name,” she mentioned.