M6 launches into paid streaming
The channel will supply a suggestion for lower than 3 euros monthly known as 6Play Max.
The M6 group is accelerating its “platformisation”. The RTL Group subsidiary has simply introduced the launch of 6Play max, a brand new paid streaming supply, which comes on prime of the 6Play service, which is accessible freed from cost and which already has 28.5 million lively customers. For one 12 months from right now, subscribers will profit from a preferential fee of lower than 3 euros monthly, with out dedication. From October 2023, this value will improve to three.99 euros monthly, nonetheless with out obligation, i.e. the identical value because the competing myTF1 Max supply, launched in November 2021. With every time, the opportunity of testing the service without spending a dime throughout a trial interval of seven days.
“In a quickly altering market, the M6 Group intends to satisfy the wants of customers wishing to reap the benefits of premium normal SVOD viewing.“, signifies M6 in a press launch. This supply of consolation, with out promoting, is above all supposed to recruit probably the most refractory viewers to promoting, a few of whom have moved away from 6Play because of this.
6500 hours of packages
The brand new supply, which, like its free model, will permit entry to some 6,500 hours of programmes, will give entry to extra functionalities: downloading content material to cellular units for offline entry, the opportunity of broadcasting content material on a tv, higher viewing high quality and higher program availability. 6Play max might be out there on laptop, pill, cellular and related TV. A distribution settlement has been signed with Orange and discussions are underway with all telecom operators.
After the failure of the merger with TF1, Nicolas de Tavernost, the chairman of the administration board of the M6 group introduced firstly of October in an interview with Figarothat the course would now be on streaming. “Our problem now’s to develop our content material presents, particularly streaming, round our technological gem Bedrock, which is already piloting platforms in Europe, notably within the Netherlands with Videoland.“defined the chief.
This isn’t M6’s first foray into the world of paid streaming. The group is already a shareholder, with TF1 and France Télévisions, of the Salto subscription video platform.
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