launch of an consciousness marketing campaign in favor of early analysis

France – L’Well being Insurance coverage launches a marketing campaign to boost consciousness in regards to the early analysis of coronary heart failure ^[1].

A pathology nonetheless little or no recognized to seniors

Coronary heart failure impacts 1.5 million individuals in France. Its prevalence ought to improve by 25% each 4 years. It primarily impacts individuals aged 60 and over (10% of individuals aged 70 and over), however individuals beneath 55 are more and more affected, resulting from life-style habits which might be dangerous to well being (smoking, bodily inactivity , feed).

Carried out amongst 1,733 individuals aged 60 and over in addition to 300 liberal or combined common practitioners, a BVA examine sponsored by Well being Insurance coverage exhibits that this illness could be very little recognized to seniors.

Almost half (45%) of them have no idea coronary heart failure, 40% know that it can’t be cured and 50% are unaware that it may be prevented. Solely 19% of them spontaneously cited one of many 4 warning indicators of coronary heart failure (uncommon shortness of breath, speedy weight acquire, edema of the toes and ankles and extreme fatigue). Most discover it tough to establish them: whereas shortness of breath (83%) and fatigue (82%) are nicely designated as signs of the illness, edema (62%) and speedy weight acquire (26%) are a lot much less.

Solely 3 out of 5 seniors would go to see their physician in the event that they seen speedy weight acquire (61%) whereas almost 9 out of 10 are nicely conscious that it is a downside. Furthermore, they declare that they don’t systematically focus on the incidence of one in every of these signs with their physician (relying on the symptom, between 56 and 68% fail to say it every time). Lastly, on common, medical doctors point out the warning indicators of coronary heart failure with simply over a 3rd of their sufferers over 60 (36%).

Because of this, Well being Insurance coverage determined to launch a marketing campaign on September 25, 2022, with the slogan: “Coronary heart failure: what in case your coronary heart was making an attempt to inform you one thing? » ^[1] It’s accessible via a TV spot, a radio spot, inserts within the regional each day press and in ladies’s and senior magazines, posters, an academic video broadcast in pharmacies and ready rooms of multi-professional well being centres, in addition to posts on social networks. Well being professionals will likely be knowledgeable via the standard medical insurance channels.

This text was initially revealed on Univadis.fr, member of the Medscape community

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