launch of an consciousness marketing campaign in favor of early analysis

launch of an consciousness marketing campaign in favor of early analysis

France – L’Well being Insurance coverage launches a marketing campaign to boost consciousness in regards to the early analysis of coronary heart failure [1].

A pathology nonetheless little or no recognized to seniors

Coronary heart failure impacts 1.5 million individuals in France. Its prevalence ought to improve by 25% each 4 years. It primarily impacts individuals aged 60 and over (10% of individuals aged 70 and over), however individuals beneath 55 are more and more affected, resulting from life-style habits which might be dangerous to well being (smoking, bodily inactivity , feed).

Carried out amongst 1,733 individuals aged 60 and over in addition to 300 liberal or combined common practitioners, a BVA examine sponsored by Well being Insurance coverage exhibits that this illness could be very little recognized to seniors.

Almost half (45%) of them have no idea coronary heart failure, 40% know that it can’t be cured and 50% are unaware that it may be prevented. Solely 19% of them spontaneously cited one of many 4 warning indicators of coronary heart failure (uncommon shortness of breath, speedy weight acquire, edema of the toes and ankles and extreme fatigue). Most discover it tough to establish them: whereas shortness of breath (83%) and fatigue (82%) are nicely designated as signs of the illness, edema (62%) and speedy weight acquire (26%) are a lot much less.

Solely 3 out of 5 seniors would go to see their physician in the event that they seen speedy weight acquire (61%) whereas almost 9 out of 10 are nicely conscious that it is a downside. Furthermore, they declare that they don’t systematically focus on the incidence of one in every of these signs with their physician (relying on the symptom, between 56 and 68% fail to say it every time). Lastly, on common, medical doctors point out the warning indicators of coronary heart failure with simply over a 3rd of their sufferers over 60 (36%).

Because of this, Well being Insurance coverage determined to launch a marketing campaign on September 25, 2022, with the slogan: “Coronary heart failure: what in case your coronary heart was making an attempt to inform you one thing? » [1] It’s accessible via a TV spot, a radio spot, inserts within the regional each day press and in ladies’s and senior magazines, posters, an academic video broadcast in pharmacies and ready rooms of multi-professional well being centres, in addition to posts on social networks. Well being professionals will likely be knowledgeable via the standard medical insurance channels.

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