After a month with out broadcasting channels by way of Canal+, how is TF1’s viewers altering?
The interruption of the stream of free DTT channels from TF1 group (TF1, TMC, TFX, TF1 Séries Movies, LCI) within the gives of Canal+ and particularly the TNT Sat package deal offering protection of the white areas of DTT, has now lasted a month and leaves viewers at the hours of darkness.
The one resolution, if there isn’t any entry to terrestrial DTT, is to undergo the MyTF1 or TF1info functions and the group’s web sites, accessible by way of the Web on PCs, tablets and smartphones, which stays much less sensible than on his tv. For a lot of, the treatment is restrictive or tough to place in place and everyone seems to be ready for a return to regular which doesn’t come.
It’s estimated at roughly two million the variety of households involved and the lower within the broadcast streams of tv channels subsequently had a direct impact on TF1’s viewers and, by extension, its promoting revenues.
Hostage-taking of viewers
If the lack of scores has smoothed out slightly over time, it stays marked a month after the beginning of hostilities between the TF1 and Canal+ teams, nobody wanting to provide in on the quantity of compensation for the broadcasting of the sign.
L’My faceaudiovisual regulatory authority (and previously CSA), is powerless within the face of what stays above all a business dispute, whereas asking parliamentarians to consider a legislative mechanism that will keep away from such a state of affairs sooner or later.
TF1 completely desires monetize the flows of its channels in a quest for brand new revenues which ought to permit it to raised resist American broadcasting platforms on the Internet, all of the extra so since its merger with M6 has lastly been deserted.
Concede to make a low cost for the Canal group would undoubtedly lead different distributors (particularly telecom operators) who would demand the identical preferential remedy. TF1 subsequently appears to be able to take a beating in order to not give in to this supply of revenue.
The deadly weapon of sign slicing had already been utilized by Canal+ in 2018 when renewing the settlement, however the interruption solely lasted a couple of days. The state of affairs is extra tense this time, with penalties for TF1.
TF1 is dropping floor however doesn’t need to give in
In accordance with information from Médiamétrie, TF1 noticed its viewers share (PDA) fell to 17.7% in September (-2.3 factors) in comparison with final 12 months, whereas all the group’s TV channels noticed their general viewers share slip to 25.7%towards 26.8% in August and 27.6% in the identical interval final 12 months.
For its half, France Télévisions is benefiting from this and skilled good progress in September with an general viewers share of 28.9% (+1.2 factors), whereas the France 2 tv channel posted considered one of its finest PDA in September, at 14.9% (+0.7).
TF1 itself signifies that it has skilled an general viewers drop of 8 to 10%, however this varies based on the group’s channels. For instance, its information channel LCI is slightly up with 1.8% of PDA.
Some exhibits and dramas additionally loved nice success, such because the Les Combattantes sequence, which attracted 7 million viewers. However one of many huge questions stays whether or not the 2 teams will agree earlier than the beginning of the Soccer World Cup 2022 which is because of begin on November 20.
Canal+ subscribers by way of satellite tv for pc are already disadvantaged of the primary check matches broadcast on TF1 and the Bouygues group should broadcast all of the matches of the French crew. With out final result, there’ll at all times be the answer of a subscription to BeIN Sports activities.
It stays to be seen whether or not the trail of complaints and appeals to the business courts will drive a return to broadcasting and relaunch negotiations. For the second, the primary choices have slightly agreed with Canal + and keep the established order. A lot to the chagrin of viewers…
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