TF1 towards Canal+: season 2 episode 7: “The commercial”

To pay TF1time is working out and the group is starting to launch a fragile operation to rescue its viewers misplaced because the starting of its business disagreement with Canal+.

Time is working out all of the extra the Soccer World Cup will begin in 2 months and that it is a main occasion for TF1 by way of viewers and due to this fact promoting income. And it’s this viewers that TF1 appears to wish to save by all means, specifically by asking urgently, earlier than a choose, a interval of 4 months to return to an settlement with Canal+.

Amongst these means, promoting marketing campaign launched yesterday by TF1 on numerous media and specifically on the Web. On this commercial, TF1 units out the primary means of continuous to obtain its channels. An commercial that we are going to not reproduce right here, since it’s an commercial and we aren’t going to broadcast an commercial for TF1 free of charge.

This marketing campaign is clearly a belligerent act towards Canal+. Certainly, TF1 now spends cash to divert Canal+ prospects to different operators. This can be a first and it’s not possible to enhance relations between the events, fairly the opposite since this marketing campaign may be thought of as an act of economic interference by TF1 in direction of Canal+. It’s to guess that Canal+ won’t let this cross.

As well as, a superb a part of the viewers misplaced by TF1 is past the borders of France for which there are only a few choices left to seek out packages on the entrance web page. It’s specifically Portugal with a lot of expatriates who might not obtain TF1 besides by utilizing TNTSAT since Fransat’s protection was lowered as a consequence of technical difficulties with its satellite tv for pc. The Maghreb additionally, the place we discover a big a part of the viewers of TF1 through Canal+ and TNTSAT. For these TF1 viewers, the alternate options solely exist by taking out cash to pay free of charge and promoting.