TF1 / Canal + battle: What affect on entrance web page audiences for the reason that finish of final week? For the primary time, the TF1 Group offers figures
Bis repetita: as in 2018, the Canal+ group stopped broadcasting the channels of the TF1 group (TF1, TMC, TFX, TF1 Séries Movies and LCI) due to a business dispute throughout the framework of the renewal of the distribution contract. The 2 audiovisual giants reject accountability for the battle.
On the Canal+ facet, we’re assured that TF1 was too grasping within the renegotiation of the contract, concluded on the finish of 2018 after the primary battle and which ended on August 31: “If that they had come saying + You’ll pay the identical factor for the subsequent few years +, we’d have accepted. The issue is that they’re asking for a 50% improve”. Canal insists that within the absence of an settlement, it was pressured to chop the sign from the TF1 channels, on the danger of being responsible of infringement.
In observe, solely households that obtain tv solely by way of a satellite tv for pc subscription from the Canal+ group (and who due to this fact should not have entry to it by way of a field from one other operator or by way of free DTT) are fully disadvantaged of TF1 channels. , within the absence of alternate options. This primarily issues mountain areas.
However even when they’ll watch TF1 channels in one other approach, the minimize forces Canal+ subscribers to juggle a number of distant controls for this.
So what affect on entrance web page audiences? For the primary time, the TF1 Group has estimated the affect. TF1 ensures that the minimize has already penalized it by way of viewers: “We have an effect of round 10 to fifteen% on the times of Friday and Saturday”.
For instance, the 8:00 p.m. newspaper of TF1 on Friday misplaced 900,000 viewers in comparison with that of Thursday, and that of France 2 handed it on Friday and Saturday. On Sunday, nonetheless, TF1’s 8:00 p.m. was once more within the lead (5.4 million viewers in opposition to 5 million for France 2, based on Médiamétrie).
“We’re critically fascinated by what to do subsequent given the injury suffered”, we are saying at TF1, based on which distribution by way of Canal + represents greater than 12% of the group’s viewers.
On the Canal facet, we choose that TF1 needs to “contact on all fronts: to have some great benefits of being within the clear and on the similar time to obtain cash like a pay channel”.
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