Meet the World’s Most Well-known Magnificence Influencer (And She’s Not American)

On TikTok, Instagram, and even YouTube, they share their make-up tutorials, product assessments and coiffure ideas with their followers. Who ? The wonder influencers, after all! Combining anecdotes and recommendation from passionate mates, they depend on proximity to finest ship their little magnificence secrets and techniques, in entrance of their HD video gear.

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A course of that significantly appeals to the youngest: if, in France, solely 18% of ladies belief vloggers, the proportion peaks at 31% amongst 18-30 yr olds, in response to a Treatwell survey printed final October. Their reputation is such that some have change into true businesswomen, not hesitating to launch their very own cosmetics model, akin to Huda Kattan (Huda Magnificence, Wishful, Kayali), Kylie Jenner (Kylie Cosmetics), Emily Weiss (Glossier ), and even Caroline Receveur (Osée Beauté).

It have to be stated that their potential market is big: some are adopted by greater than 10 million subscribers. They’re already 30 to seem on this very closed membership, in response to the analyzes of the wonder buying web site Cosmetify which printed its “Magnificence influencer wealthy record 2022”. And one in all them breaks all data: Nikkie de Jäger.

Nikkie de Jäger, essentially the most well-known magnificence influencer on the planet due to her 162.8 million subscribers

132 million followers on TikTok, 16.4 million on Instagram

Born in 1994, the Dutch influencer printed her first movies on YouTube on the age of 14. Since then, her magnificence channel NikkieTutorials has been some of the watched on the platform within the Netherlands. It has a minimum of 13.9 million subscribers.

A monster success which, mixed with the colossal variety of her followers on Instagram (16.4 million) and TikTok (132.5 million), makes Nikkie de Jäger essentially the most well-known influencer on the planet: 162.8 million folks. comply with on their social networks.

Who’s Nikkie de Jäger?

Make-up artist {and professional} hairdresser, Nikkie de Jäger seems in a number of tv exhibits (I could make you a mannequin on RTL 5, Glow up on BBC Three, the Eurovision Tune Contest…) and collaborates with beauty manufacturers (Maybelline, Too Confronted).

Very impressed by Pat Mc Grath – whom she described as a “goddess” in an interview with hellogiggles.com – Nikkie de Jäger wears daring and colourful make-up, but in addition appears to be like pure, with none make-up. In January 2020, pressured by blackmailers, Nikkie de Jäger was compelled to disclose that she was transgender, in a touching video with 38,430,125 views: I am going out.

The Energy of Make-Up, earlier than and after with and with out make-up by Nikkie de Jäger

In one in all his flagship movies, The ability of make-up (13.9 million views), the vlogger presents the unimaginable energy of make-up, in a stunning earlier than and after. On the fitting, Nikkie de Jäger presents her face with none artifice. On the left aspect, she successively applies basis, concealer, eye shadow, eyeliner, contour product, bronzer, blush, highlighter, lip liner, lipstick and, lastly, gloss, for an entire makeover.

The rating of the ten most well-known magnificence influencers on the planet

1. Nikkie de Jäger (Netherlands): 162.8 million subscribers

• YouTube subscribers: 13.9 million
• Instagram followers: 16.4 million
• TikTok followers: 132.5 million

2. James Charles (USA): 83.8 million subscribers

• YouTube subscribers: 23.9 million
• Instagram followers: 22.7 million
• TikTok followers: 36.7 million

3. Huda Kattan (USA): 63.13 million subscribers

• YouTube subscribers: 4.13 million
• Instagram followers: 50.8 million
• TikTok followers: 8.2 million

4. Mari Maria (USA): 51.44 million subscribers

• YouTube subscribers: 9.94 million
• Instagram followers: 20.1 million
• TikTok followers: 21.4 million

5. Yuya (Spain): 42 million subscribers

• YouTube subscribers: 24.9 million
• Instagram followers: 17.1 million
• Subscribe to TikTok: 12,800

6. Bretman Rock (Philippines): 41.58 million subscribers

• YouTube subscribers: 8.88 million
• Instagram followers: 18.4 million
• TikTok followers: 14.3 million

7. Chiara Ferragni (Italy): 33.453 million subscribers

• YouTube subscribers: 153,000
• Instagram followers: 27.7 million
• TikTok followers: 5.6 million

8. Jeffree Star (USA): 31.9 million subscribers

• YouTube subscribers: 15.9 million
• Instagram followers: 13.8 million
• TikTok followers: 2.2 million

9. Nikita Dragun (USA): 26.86 million subscribers

• YouTube subscribers: 3.56 million
• Instagram followers: 9 million
• TikTok followers: 14.3 million

10. Rachel Levin (USA): 20.3 million subscribers

• YouTube subscribers: 14.4 million
• Instagram followers: 4 million
• TikTok subscription: 1.9 million