Josef Zisyadis: “Switzerland have to be on the world map of style” –

Josef Zisyadis: “Switzerland have to be on the world map of style” –

Nineteen organizations are calling for Switzerland to place itself as a world style vacation spot. “Swiss tourism must fully reorient itself,” argues Josef Zisyadis, director of the Basis for the Promotion of Style.

In a manifestGastroSuisse, HôtellerieSuisse and Bio Suisse are becoming a member of forces to advertise a gourmand Switzerland. If our nation is filled with culinary “jewels”, these are nonetheless typically unknown, deplores Josef Zisyadis.

“On the earth there are numerous gourmand locations, resembling Italy, France, the Nordic international locations and even Peru. Switzerland just isn’t a lot on this world map of style. With this method, we encourage tourism Switzerland to be extra enthusiastic about peripheral, gastronomic and native locations. We have now to get out of the same old main vacationer patterns, “stated the previous nationwide councilor on Friday in La Matinale.

Alpine heritage

The epicurean from Vaud reminds us that the Alpine culinary heritage might quickly enter UNESCO. “Germany, Austria, Slovenia, Italy, France and Switzerland have frequent traditions. Terraced hillsides, transhumance, know-how for cheeses specifically. In 2024, this heritage can be acknowledged and Switzerland must be prepared. With this manifesto, we wish to put together what is going to maybe be the nice vacation spot of the longer term.”

To do that, Josef Zisyadis plans to convey updated a vestige… of the previous. The ex-elected POP desires to revive a parliamentary group specifically devoted to style points. “It could be an thought to help this manifesto. I hope that in a couple of months we will recreate this parliamentary style group. After I created it in 2007 it was essential, it introduced collectively as much as 130 parliamentarians”, he remembers.

“Our plate must change”

The signatories of the manifesto – of which Switzerland Tourism just isn’t a component – undertake to defend “genuine merchandise, reflections of seasonality, cultivated, made or equipped ethically and with respect for the environment”, in accordance with the textual content.

Josef Zisyadis insists on this environmental notion and the necessity to change our habits because the planet warms up. “The meals points are these of the local weather emergency. Tomorrow, our plate must be remodeled. The one we eat at present just isn’t viable. We must study to eat otherwise, different merchandise. However all this must be carried out with the pleasure of style”, notes the Vaudois.

“If we’ve to eat much less meat, we can even need to relearn what an animal is. We see bits of meat in plastic and we do not even know the place the half we’re going to eat comes from. If that can’t be discovered in school from an early age, we will be unable to arrange the plate for 2030.”

Interview by Frédéric Mamaïs/gma

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