HC Ajoie seduces within the stands

The progress of HC Ajoie is displayed on the ice as within the stands. The Jura staff is shocking firstly of the Nationwide League season. It appears to have reached a milestone after a tough first train within the elite of Swiss hockey, even when the development must be confirmed over the period of the championship. On the aspect of the stands, the development is evident. The variety of subscriptions bought is up 18% in comparison with final winter to achieve greater than 2,600 tickets bought, i.e. 400 greater than through the 2021/2022 season. And the gross sales are nonetheless persevering with. The largest improve comes from the standing room sector, up 75% with a bounce from 400 to 700 season playing cards that discovered takers. As for the renewal price, it stands at almost 90%, based on figures launched by the HCA.

Of the stake, foreigners and extra of Covid

These figures make the leaders of HC Ajoie smile. “We’re positively stunned,” exclaims Stanislas Gaschen. The advertising and marketing, sponsorship and communication supervisor of the ajoulot membership explains this progress by three components. There may be already the problem of the season with the return of the play-outs and a possible promotion-relegation barrage for the Nationwide League dunce in opposition to the Swiss League champion. Then comes the rise within the variety of foreigners per staff which guarantees extra spectacle on the ice. Lastly, the need to come back collectively after the Covid interval appears significantly sturdy within the ranks of supporters. Many supporters subsequently this 12 months within the bays of the Raiffeisen Enviornment in Porrentruy, which is definitely not insignificant to the great begin to the season of the “yellow and black”. /msc