Communications | An promoting movie to spice up the consumption of natural poultry

An promoting movie produced by the Nationwide Union of Poultry Labels of France (Synalaf) is seen as we speak and for a month by most of the people as a part of the event of #Bioreflex with customers. This 30-second movie evokes an encounter between Thibaud Spiwak, candidate for Prime Chef, season 13 and proprietor of the eco-responsible restaurant Anona, and Benoît Drouin, the vice-president of Synalaf in Sarthe.

A movie that’s a part of a collective communication marketing campaign

The union desires to focus on the primary ideas of natural poultry farming (meat and eggs). He hopes to succeed in 1.8 million individuals. This movie is a part of the collective communication marketing campaign of the natural sectors (the nationwide union of Poultry Labels of France, the CNPO, Interbev, Interfel, La Maison de la Bio, Intercéreales, CNIPT, CNIEL, Terre Univia and InterApi ), initiated by Agence Bio. By means of the slogan, “For us, for the planet, #BioRéflexe!”. The widespread aims are to relaunch the consumption of natural merchandise among the many normal public and to enhance information of natural manufacturing strategies.

A sector affected by avian flu

The poultry sector is furthermore strongly affected by an epidemic of extremely pathogenic avian influenza. Placements of Label Rouge poultry fell 10% within the first 20 weeks of the 12 months 12 months on 12 months, in response to Synalaf.