British designer Victoria Beckham comes to boost Paris Trend Week Spring/Summer season 2023

“It is the arrival of a really stunning model. We’re delighted that Victoria Beckham is amongst us” with the parade scheduled for September 30, Pascal Morand, govt president of the Fédération de la high fashion et de la mode, informed AFP.

Along with her entry into the official Parisian calendar, Victoria Beckham, 48, joins 107 French and worldwide labels registered for this ladies’s version of the spring-summer 2023 ready-to-wear week which takes place from September 26 to October 4, 2022. Signal that the pandemic now not weighs on the occasion, nearly all the homes have opted for bodily exhibits, whether or not heavyweights like Dior, Chanel, Saint Laurent, Stella McCartney or Issey Miyake or rising manufacturers just like the French Weinsanto.

The ex-Spice Lady, who turned a clothier in 2008, has to this point participated in London and New York Trend Weeks however has not organized a style present for a Trend Week for the reason that well being disaster in 2020: she is complained in an interview about the price of organizing parades.

Victoria Beckham, whose plan to get into style was at first astonishing, has confirmed herself. Its model boasts 250 factors of sale in round fifty international locations. Her female wardrobe has all the time been appreciated by fashionistas and the style priestess Anna Wintour who warned towards “by no means (her) underestimate”.

Regardless of this help, the model has struggled to make a revenue and is closely in debt, the British press not too long ago reported. To lift the bar, the Brit has known as on main French gamers: Ralph Toledano, former president of the French Haute Couture and Trend Federation as chairman of the board of administrators and Marie Leblanc de Reynies, beforehand head of buying. of the Parisian division retailer Printemps as CEO.

“She’s not from the style world, she received into this enterprise and, sooner or later, we needed to construction, manage, put the home so as, all the things we have been doing for 4 years. “, emphasizes Ralph Toledano. “We’re prepared” to parade in Paris, he assures.

For the designer, the occasion “brings a form of recognition”feedback to AFP Benjamin Simmenauer, professor on the IFM (French Trend Institute). Paris Trend Week “is essentially the most distinguished, it is a approach of being validated as a model that has an actual inventive id“, he underlines, specifying that the Trend Weeks of London and New York “have a extra industrial connotation”.

However the pleasure round his arrival is linked to his celeb standing adopted by 30 million subscribers on Instagram. “There’s a press, not essentially specialised, which mentions Trend Week as a result of Victoria Beckham is a part of it”believes Benjamin Simmenauer.

This Trend Week will likely be marked by the absence of the Celine model: its creative director Hedi Slimane paraded in June at Males’s Trend Week after having deserted the calendar for greater than two years and offered his collections in movies shot specifically in castles . “A non-event”for Pascal Morand who desires to attenuate this reversal. “There could also be different selections of the model or the creative director at any given time. There’s this freedom”he concludes.

Victoria Beckham will not be the one new entrant to the official calendar, it’s going to even be essential to observe the parades of AWAKE Mode (United Kingdom), Weinsanto (France), Zimmermann (Australia) in addition to shows by Aigle (France), Anna October (Ukraine), Boutet (France), Florentina Leitner (Austria), Paula Canovas Del Vas (Spain), de Pressiat (France) and de Ruohan (China)