BC Boncourt “modernizes” its logo

BC Boncourt “modernizes” its logo

The BC Boncourt changes geometric shape. It has a new logo. Exit the triangle, make way for the circle to convey the image of the Ajoulot club. The leaders of the Red Team presented this new visual identity on Thursday evening. An identity that embodies “a change while respecting the past”, according to the president of the BCB Grégory Franc. This new logo retains red and white as the dominant colors. A basketball player is always there in the middle. On the other hand, it is more modern than the previous version and expresses the club’s regional roots with the Jura flag in the background. Two stars surround the year of creation of BC Boncourt – 1980 – to symbolize the two titles of Swiss champion won by the Red Team (2003 and 2004).

The Jurassic Academy instead of JuraBasket

“We wanted to modernize things,” explains Grégory Franc. The president and his team worked for a year and a half on this change of visual identity. “It deserves a huge reflection. It touches the emotions of our supporters and former players. It’s not easy to bring change while keeping the historical spirit of the club, ”he explains. BC Boncourt did not stop at just one logo. It also reviewed the identity of its training structure. JuraBasket disappears in favor of the Jurassic Academy with, again, a new logo. /msc

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