5 million French households that don’t pay?
“We’ve 10 million subscribers in France” and “we’ve got 5 million households who devour Netflix however who don’t pay” as a result of they “share their accounts”, declared this Friday Damien Bernet, director of growth of Netflix France, throughout the La Rochelle fiction competition.
Secondly, Netflix France assured AFP that this determine of 5 million was incorrect, claiming that it was unable to quantify the variety of households that use its service with out paying within the nation.
Final April, the American streaming big estimated that worldwide, greater than 100 million households watched its packages with out paying, whereas its subscriptions amounted to greater than 221 million on the time (towards 220.67 million). as we speak in keeping with the most recent figures printed in July).
What options is Netflix contemplating to make all households pay?
Additionally in April, Netflix additionally introduced that it had misplaced 200,000 subscribers worldwide within the first quarter in comparison with the tip of 2021, a primary for greater than ten years. This led it to think about providing cheaper subscriptions, with promoting, inside a 12 months or two, and to toughen up its free account sharing system.
“The arrival of promoting won’t change something for the overwhelming majority of subscribers as a result of they’ll keep on their provides,” mentioned Damien Bernet in La Rochelle, recalling that the platform at present provided in France “three paid provides between 8.99 and 17.99 euros”.
In a context of inflation, “8.99 euros will not be accessible to everybody”, and the provide with promoting will likely be “a fourth provide” as a way to “search new subscribers”, he mentioned. . “It’s a complementary provide by which there will likely be promoting however it isn’t a free provide, we stay a paying participant”, he insisted.
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